Your customers interact with you in many ways - and your website is one of the most important. It also serves many other purposes. It is a platform to inform and collect data, a way to engage your customers, keep in touch with them and build long-term relationships. It is also an effective tool for achieving your business goals, and performing marketing and sales activities.
Web apps that meet these expectations are referred to as DXPs (Digital Experience Platforms).
DXP solutions are developed with special technologies and aim to improve the customer experience by combining data from multiple systems. They can simultaneously serve multiple audiences, e.g. consumers, customers, business partners, employees.
They are extremely important for companies that are undergoing digital transformation. By combining the capabilities of multiple apps by API integration they are part of the digital business ecosystem and provide business process automation. They also allow to collect a lot of useful user data in one place. DXPs can be used in the B2C (business-to-consumer), B2B (business-to-business) and B2E (business-to-employee) sectors.
"A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences."
Gartner definition
When do you need a DXP?
- you are planning or going through a digital transformation and operations, integrity and data flow are critical
- you want to implement a seamless digital omnichannel experience
- your goal is to automate business processes, especially those involving customer interactions (marketing & sales processes, customer service)
- you are looking for a solution that provides robust functionality without the high cost of customised software development.
The DXP platform combines a CMS, e-commerce platform, data warehouse and other systems to create a single environment. It is the perfect solution for many business needs you can easily expand as your business grow.
Exploring Advanced Functions with DXP
- collecting your customers data and segmenting them automatically
- enabling order tracking, handling online payments or managing stock levels
- in the B2C sector: creating and offering personalised offers and promotions, run and track marketing campaigns
- in the B2B segment: supporting customers and business partners, providing post-sales service.
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